Marketing/Sales. I worked in it for years. Marketing and selling for others – no problem. Doing it for myself…. another story. I know many of you know it is lots of hard work to dream, create, make, market and sell your handmade jewelry. Let’s not forget photographing the jewelry so it looks beautiful, pricing it right, purchasing supplies, etc. Keeping a store stocked so it looks enticing. We do it becasue it is a passion and we just must do it. There is no other option. Not because it is easy.
Here are a few things I need to get better at.
1). Facebook. I am getting ready to start a Facebook page for Tracy Statler Designs that is also an ecommerce storefront. It’s included when you open a store with Volusion – it runs off of the Volusion store. Supposed to be easy to do – I just have not had the time yet. I’ll let you know when that happens so you can check it out.
2). Wearing my jewelry. I get yelled at all the time for not wearing my jewelry. You know who you are – my friends. I need to be a better walking display for my work.
3). Pinterest Marketing. I have a poor showing of my own jewelry on Pinterest. Another thing I need to work on.
4). Ranking for high value keywords – relating to handmade jewelry, artisan jewelry,etc. Slowly working on that on my site.
5). Fun/creative promotions. I have a little one to share today!
The list goes on.
Here is a graphic that I am testing on Picnik and I am going to place on Facebook. Yes, I am going to go on Facebook today.
So PSSSSSt. It’s a flash sale. About 36 hours. Ends tomorrow at midnight. 20% and I will ship free. If you are interested! ; )
I am headed to Intergem on Friday. Anyone else in the DC< MD< VA areas going? Would love to meet up with you!
I have to get back to making some jewelry for a gift swap and baking cookies for the cookie exchange tonight! Oh yeah – finishing Christmas cards…. Better get movin!